V A C C I N E S T O N O R T H E R N I N D I A N A
As of spring 2022, I was asked to lead the artistic direction of a campaign to address vaccine hesitancy in the northern Indiana area. Our client received a grant to provide greater access to vaccines in underserved communities, and B&Y was the chosen agency to create the campaign promoting that initiative. I offered and was selected to manage the visual identity of the campaign.
The campaign was running in three waves during the 2022 calendar year and is covering digital, print, and outdoor advertising.
I N I T I A L C O N C E P T S
D E S I G N S I N U S E